The People Behind NBW Group.

I’ve spent 25 years in consumer-product businesses, working across sales, accounts, and product in action sports, outdoor, and lifestyle categories.

At NBW Group, I focus on sales growth, product sourcing, and go-to-market planning. Through Cream & Sugar Customs, a headwear company NBW Group part owns, we’ve taken products from development and factory sourcing through sampling, costing, and packaging.

Your introductory call is with me.

Kevin leads operations and marketing strategy for NBW Group engagements: the CRM, the AI intelligence layer, and the marketing plan behind the sales strategy.

Before iQuarius, he held senior operations roles at Target Corporation and ran operations and marketing for a multi-location Florida boat dealership.

His background spans action sports brands including Spy and SIDI, distribution leadership for Target, Starbucks and Consolidated Hospitality Supplies, and five years as COO and CMO of Ultimate Marine.

Greg leads iQuarius Media’s business direction, high-level marketing strategy, partnerships, and AI initiatives.

His focus is connecting marketing and technology to practical business needs: generating demand, improving how inquiries are handled, and reducing unnecessary manual work.

For NBW Group engagements that include iQuarius services, Greg helps connect the client’s business priorities with the appropriate iQuarius capabilities. That means looking beyond an individual website, campaign, or software tool to understand how the pieces should work together.