Strategy and Systems That Carry Your Sales, Product, Sourcing
Practical support for founders and lean teams in consumer products — the sales, product and sourcing decisions, and the marketing, CRM and AI systems that put the plan into action.
Let's Connect On Your ProjectBusiness Consulting
NBW Group brings 25 years of hands-on consumer-product experience across sales, business development, product creation, sourcing, and market expansion.
Most engagements start with one stuck thing and widen from there. Support can stay on that single challenge or extend into ongoing advisory and fractional leadership.
Sales + Growth
Channel and account strategy, pricing and margin, rep and distributor structure, forecasting, and the sales process the team runs every week.
Oakley — national sales and key accounts.
Product + Sourcing
Product development, factory and vendor sourcing, private label, sampling, costing, and packaging.
Go-to-Market
Positioning, launch planning, channel mix, and the sequence that puts a product in front of the right buyers.
SOL Republic — national sales.
From an Idea to a Product You Can Ship.
Product development, factory and vendor sourcing, private label, sampling, costing, and packaging are part of what we do.
Oakley Kitchen Sink 34L Backpack From silhouette to final product.
Business Solutions
A CRM your team will actually use, paired with an AI intelligence layer that turns everyday activity into a clearer view of what is moving, what has gone stale, and what needs attention next.
CRM
Pipeline, accounts, and follow-up in one place, set up around how the business already sells rather than around the software.
Hermes, the AI intelligence layer
Executive reporting drawn from everyday activity: what is moving, what has gone quiet, and what needs a decision.
Built and maintained with iQuarius Media, our preferred partner for technical and digital execution.
Ways to Work Together
Engagements take one of five shapes. Which one fits is part of what the introductory call settles.
- Strategy Session
- A paid, focused working session on one problem — the sales approach, a product or sourcing decision, a route to market. This is not the free 30-minute introductory call; that call is where we work out whether a session is the right starting point.
- Monthly Advisory
- Ongoing advisory at an agreed rhythm, for a business that wants experienced help on hand as decisions come up.
- Fractional Leadership
- Senior sales, product or commercial leadership inside the business on a part-time basis, for as long as the role is needed.
- Project-Based Execution
- A defined piece of work with a defined end — a sourcing program, a launch, a channel build. Scoped individually.
- Ongoing Marketing & Support
- Continuing marketing, website and systems work delivered with iQuarius Media, our preferred technical and digital partner, at an agreed cadence. Scoped individually.
Project and recurring work are scoped individually. Where they apply, responsibilities, fees, advertising spend and third-party costs are set out in the proposal before anything starts.
How We Get Started
Three steps, and the first one costs nothing.
-
Have an introductory conversation
A free 30-minute call: what you are working on, what is in the way, and whether we are the right people for it.
-
Agree the scope and the team responsible
What the work covers, who carries which part, and where iQuarius Media takes the technical and digital execution.
-
Move forward with a clear plan
A written proposal with the scope, the responsibilities and the costs, and the work starts from there.
Services FAQs
The questions that come up before a first call, answered plainly.
Who do you work with?
Founders, owners and lean leadership teams in consumer products — outdoor, sporting goods, golf, eyewear, apparel, headwear, action sports, cycling, motorsports, marine and lifestyle — across wholesale, retail, dealer, private-label and direct-to-consumer. Businesses outside those categories are welcome; the starting point is the same.
Do you handle sourcing?
Yes. Product development, factory and vendor sourcing, private label, sampling, costing and packaging. Through part ownership of Cream & Sugar Customs, a high-end headwear company, we have taken accessories from idea to market ourselves.
What does NBW Group do, and what does iQuarius Media do?
NBW Group works on the business side: sales, product, sourcing, go-to-market and the plan behind them. iQuarius Media is our preferred partner for technical and digital execution — websites, campaigns, CRM and the AI intelligence layer. Who is responsible for what is set out in the proposal.
What is Hermes?
Hermes is the AI intelligence layer in Business Solutions. It turns everyday activity into executive reporting: what is moving, what has gone quiet, and what needs a decision.
Can you take on a one-off project?
Yes. Project work is scoped individually, with a defined start and a defined end.
What kinds of engagements are there?
A paid strategy session, monthly advisory, fractional leadership, project-based execution, and ongoing marketing and support. A strategy session is a focused working session and is separate from the free introductory call.
What does it cost?
It depends on the scope. A strategy session is paid; project and recurring work are quoted individually. Where they apply, fees, advertising spend and third-party costs are set out in the proposal.
How soon can we start?
That depends on the work and what is already committed. The introductory call is where timing gets confirmed.
I am not sure what I need. Where do I start?
With the free 30-minute introductory call. Bring the situation rather than a brief — if the work is not ours, we will say so.
Ready to Collaborate?
Tell us what you’re working on. We’ll talk through the challenge, whether we’re a fit, and a useful next step.
Let's Connect On Your Project Prefer to Send a Message?